Why This Website?

We are constantly being asked what caused us to create this website and how we are able to make a living from it.

Well, we believe in transparency and brutal honesty so here it is: we are just awesome.

Hahaha, no seriously – let us break it down for you in a way without all of the ego behind it. When you are passionate about something, when it makes you smile, and when it makes you want to do it every day of your life – you figure out a way to get paid to do it.

It’s that simple?” – you ask?

Eh, not really but yes. Like we said, when you are passionate about something, you find ways to make it work. About 5 years ago in 2011, we were asked by a client of ours (at that time we were a full blown marketing agency doing local print marketing) to leave them an honest review. They wanted to know if we could “Mystery Shop” their location and see how the employees were doing when they weren’t there. The business owner wanted to ensure that his employees were handling the business the same way without him there as they did when he was around to supervise; basically he wanted to ensure quality was the same with or without him there.

Continue reading